Case study research has been discussed controversially by researchers as well as in scientific literature. The aim of case study research is the study of phenomena in their context (Yin, 2002, p. 14). The object of a case study is a single instance within a case, seen as a bounded system (compare Cohen et al., 2007, p. 253). The selection and definition of the case are crucial to the research (Clarke & Reed, 2006, p. 306 et seq.). Stake (1995, p. 2) sees cases as integrated systems. A. Brown and Dowling (1998, pp. 165-167) criticise Stake’s definition, because it implies, that the world is made of clearly defined system that just have to be picked by the researchers. They suggest, that the case is the result of the researchers’ decision and sampling processes.
Case studies can be used for the exploration of different types of research questions. Table 1 gives an overview of case study types described by different authors. It is a common opinion, that case studies are only suitable for the generation of hypotheses and theories (Flyvbjerg, 2006, pp. 224-233; Graziano & Raulin, 2009, p. 115). The reason for this view is the problematic generalisation of case studies. According to Flyvbjerg, it is well possible to generalise from on case. It is then however important to select the case according to the purpose of the research (for overview of strategies for the selection of sample cases see Flyvbjerg, 2006, p.230). In this context Yin (2002, p. 37) distinguishes between statistical generalisation and analytical generalisation, where the latter can be achieved through case study research. Flyvbjerg further argues, that the importance of formal (statistical) generalisation has been overvalued.
Table 1: Types of case study research

The researchers’ role in a case study is generally that of passive observers, although interventionist case studies are also possible (Rugg & Petre, 2007, pp. 63-65). These would then be closely related to action research (e.g. Mcniff & Whitehead, 2006). Throughout the case study, the researchers aim to collect a rich documentation describing the research object as well as its context (Cohen et al., 2007, pp. 260-262). The collection of the facts, as well as its documentation depend on the subjective decisions of the researchers’. It has been therefore suggested, that case study research contains a bias towards verification of the researchers’ own opinions (Flyvbjerg, 2006, pp. 234-237). It has to be however questioned, whether this applies only to case studies. In other research methods (e.g. surveys, experiments) the sample is also selected by the researchers and the results have to be interpreted. It has to be thus assumed, that other research methods are subjects to the same bias as case studies (Flyvbjerg, 2006, pp. 234-237).
The documentation of research results is an important part of case study. Case studies allow the researchers to grasp the whole context of the research object. To take advantage of this, the case study has to be recorded in detail (Blumberg et al., 2008). The methods used for the data collection can be qualitative or quantitative (although it is generally assumed, that case study research is always qualitative (Gable, 1994)). The collected data can thus vary from narrative to numeric (Cohen et al., 2007, p. 262). The documentation can show different level structure: from unstructured field notes to structured data from surveys (Cohen et al., 2007, p. 262). Many case studies are analysed and later published in a narrative form. Some authors see this as an important advantage of case study research (Clarke & Reed, 2006; Flyvbjerg, 2006), as aggregation of any form could lead to loss of important information. However, a statistical analysis of the case study data is also possible, depending an the aims of the research.
Case study research has been heavily criticised for lack of rigour. When exploring case studies, it is thus necessary to pay attention to research design. Blumberg et al. (2008, p. 381) suggest eight criteria for good case study research (although they are applicable to other research methods as well): (1) clearly defined purpose, (2) detailed research process, (3) thoroughly planned research design, (4) application of ethical standards, (5) frankly revealed limitations, (6) adequate analysis, (7) unambiguously presented findings and (8) justified conclusion.