I have read Malcom Gladwell’s Book “The Tipping Point – How little things can make a big difference” over the weekend. The book is concerned with epidemics – mainly with social epidemics. What Gladwell calls a “tipping point” is a point, where a trend – no matter how insignificant – suddenly chages into an eidemic: [...]
Filed under: English, Review | Tagged: epidemics, marketing, social_networks | Leave a Comment »
